In the business to business (B2B) world it is common for companies to sell through agents or distributors as well as directly to the end user. If that is true in your case we recommend, for this section of your business plan, you think of your customer as the end user. The next section on Partners and Alliances is set up to capture information about your relationships with agents, distributors and suppliers.
https://plangenie.com/wp-content/uploads/2019/10/photo-1557804506-669a67965ba0.jpg 725 967 Brian Gardiner https://plangenie.com/wp-content/uploads/2019/09/plangenie-logo.png Brian Gardiner2019-10-06 14:21:102019-10-06 14:21:10Customer vs. Partner