Note: For this application, we distinguish between marketing and sales activities as two different, but related, processes.

Your marketing plan is any activity that:

  • builds the company brand
  • involves communication with your target market and existing clients
  • generates new business opportunities (identifies leads)

Your sales plan will address all activities, processes and tools to manage an unqualified lead through to the close of a contract and into a future long term relationship.

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I’m doing something radical again, I’ve taken my knowledge and expertise surrounding business education, planning and coaching and packaged it into an online, interactive product. Over the past number of years I’ve had an internal drive to spread the real secret of business success to a wider audience. “Life’s too short not have fun and be happy in business”.


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