Start with this question: At a core level, what is the most significant value or benefit you provide to your customers? Imagine you are the owner of a company that sells lighthouses. What might be the Purpose of your business?
Something like: Our company purpose is to protect the lives and property of our customers at sea. With this purpose in mind, the company has the foundation to build out and improve its products and services over time. Eg. Life boats, life jackets. GPS systems, charts, etc all flow from this strong purpose statement. Brainstorm a list of ideas with your team. Mix and combine ideas until you have a good starting point. Review and tweak over time! For more information on defining your company’s purpose, please visit plangenie.com. #business #leaders #success
