If you wish for a steady stride to navigate the challenges of the coming year, remember you are the navigator. We share planning tips on how and why to get moving
As the captain of the ship, what is your highest priority? If we put the question in this context, the answer is obvious; Always be crystal clear on your destination and how you intend to get there.
This sailing metaphor makes this assertion intuitively obvious. It is absurd to think that a captain of a ship, a plane or a bus driver would venture forth without knowing the destination and having plotted the route.
Nor would we, as passengers or crew, choose to embark on any such journey.
Once the captain and his leadership team are clear on the destination and route, the next step is to share this information with the crew and help them understand their responsibilities on the trip.
Inevitably, course corrections are made along the way: route changes, timelines adjusted, emergencies resolved. The plan is routinely updated and communicated to the crew.
As the leader of your enterprise, how effective are you at documenting and communicating the future direction of your business?
Questions to Consider:
- Are your goals clearly defined?
- Does your leadership team know and agree on the “route” – the steps you need to take to reach your destination?
- Do you have a culture that supports the venture? Does everyone understand the “rules of the village”?
- How clear are you and your team on where you are today? is there a consistent understanding of what you sell, who you sell to (your ideal customers), your partners and alliance, and your competitors.
- How clear is the crew on their individual areas of contribution?
- Do you have an adequate number of “seats on the bus”, and are they filled with qualified people?
A business without a working plan is like a ship sailing without a destination.
For more information and easy to use tools on maintaining a working plan for your business please visit our web site. Share your views and insights about planning with others on the “community comments” section.
Jan 27, 2021 © Plan Genie 2021
Why does your company exist? (from your customer’s perspective) We are seeing a lot of attention being paid in recent years to this idea of knowing your “Why” or the Purpose of your business, for good reason. Discovering the answer to this question can have a profound effect on the success of your business. It provides context for so many other strategic decisions as you grow your business, a foundation piece for your business plan. On the surface, “why” seems like a simple question, yet many businesses leaders struggle to find a strong, compelling, and succinct answer to this question. The key to getting to a clear Purpose statement is to focus on your customer’s perspective.
Start with this question: At a core level, what is the most significant value or benefit you provide to your customers? Imagine you are the owner of a company that sells lighthouses. What might be the Purpose of your business?
Something like: Our company purpose is to protect the lives and property of our customers at sea. With this purpose in mind, the company has the foundation to build out and improve its products and services over time. Eg. Life boats, life jackets. GPS systems, charts, etc all flow from this strong purpose statement. Brainstorm a list of ideas with your team. Mix and combine ideas until you have a good starting point. Review and tweak over time! For more information on defining your company’s purpose, please visit plangenie.com. #business #leaders #success