This is a short, succinct, 1-2 page outline, that contains a clear description of the following:
- Unique Business Proposition
This is the who, what, where and how of your business that makes you special and unique.
- Purpose for being in this business, as seen from the customer’s perspective.
This is the “WHY” of your business. What fundamental need are you filling for your customer?
(Note: This is a critical piece of your plan and may take awhile for you to make it clear.)
- Long and short term goals, and
- Strategies necessary to execute in order to reach your goals.