This is a short, succinct, 1-2 page outline, that contains a clear description of the following:

  • Unique Business Proposition

This is the who, what, where and how of your business that makes you special and unique.

  • Purpose for being in this business, as seen from the customer’s perspective.

This is the “WHY” of your business. What fundamental need are you filling for your customer?

(Note: This is a critical piece of your plan and may take awhile for you to make it clear.)

  • Long and short term goals, and
  • Strategies necessary to execute in order to reach your goals.
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