Operations and Customer Service
Operations/Customer Service: all activity, systems, processes, tools required to fulfill our commitments in the sales contract – and deliver more than we promise.
Entries by Brian Gardiner
Marketing
Note: For this application, we distinguish between marketing and sales activities as two different, but related, processes. Your marketing plan is any activity that: builds the company brand involves communication with your target market and existing clients generates new business opportunities (identifies leads) Your sales plan will address all activities, processes and tools to manage an unqualified lead through […]
People and Human Resources
Human Resources: Activities, systems, processes, tools required to track and document HR activities – selection, performance development, training, compensation system, and benefits.
Understand Why Keeping Your Written Business Plan Current Is Key To Success
Business Plans only work if you keep at it In many ways, running your business from a plan is similar to keeping fit through regular exercise. We all know its good for us, but keeping up the habit can be a challenge. And like exercise, keeping your business plan alive and well is easier if […]
Insights On How To Measure Your Progress And Business Success
Now that you have completed your narrative business plan, there are three more things to consider to ensure the plan remains relevant and the planning process gains momentum. Once the action plans are completed, it’s a important to review how you track your progress and how your company is organized. First, a brief work about […]
Recognizing The Purpose Of Company Values In Business Planning
In today’s segment I would like to talk about company Values, which is part 2 of your business plan. Value Statements, we’ve all seen them, typically posted on the walls of the reception area, and elsewhere around the office or plant. So why do companies do this, what purpose do they serve? A friend of […]
Tapping Into Your Talent And Resources To Execute Action Plans
We will review Step 4 of your business plan, completing the detailed action plans. Step 4 is where you can fully tap into the talent and resources of your employees. The approach you take will depend on the size and structure of your company. If you are organized around traditional departmental lines, such as marketing, […]
Highlighting The Importance Of A Business Plan When It Comes To Sharing Information
Today, I want talk about some of the things that keep business owners awake at night. Let me start by relaying a story I heard a number of years ago from Peter Schutz, the former CEO of Porsche, the German car manufacturer. He told this story to me and a group of CEO’s a number […]
5 pieces of useful information contained in your business plan summary
Your Business Plan Summary is the foundation document for building a working business plan. This is a relatively easy document to prepare and to modify over time. The Plan Summary allows you to effectively communicate the direction you foresee for the company and also explain the core elements that help drive your success. There are […]
Why You Should Gather Information About Your Current Business Situation
We will look at Step 3 of your Business Plan; gathering some baseline information and documenting where you are now. This is information about: Your Customers – who you sell to, who is your target audience Your Product and Services, and how you charge for these Your partners, alliances and influencers And Your Competitors Documenting […]