Behind Every Great Plan Is a Clear Purpose

We exist to empower every business and person with the tools to think strategically and act intentionally

Our Origin Story

Plan Genie began with a simple realization: too many ideas fail not because they are bad,but because they are unstructured. Our founders coaches, strategists, facilitators, and startup leaders built this platform from their work with hundreds of growing teams across industries.

Our Goals

To upscale your business to the next level

To help people and organizations turn vision into structure and strategy into execution through modern business planning tools, live facilitation, and long-term accountability systems.

Our Vision

To provide solutions for growing companies

Plan Genie is a full ecosystem. From AI-generated business plans to live planning sessions, we bring together the thinking, tools, and support to help users stay focused and move forward

Our Values

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Clarity

Turn big ideas into practical next steps

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Simplicity

Avoid jargon. Empower users.

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Equity

Make advanced tools available to all

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Integrity

Always build what we'd use ourselves

Join Our Movement

We are a team of builders, strategists, and facilitators with experience at organizations including McKinsey & Company, Microsoft, and The Executive Committee (TEC).

MckinsleyMicrosoftTec

Our collective expertise spans strategy, operations, technology, and leadership development. We bring these experiences together to make business planning smarter, more accessible, and more actionable for everyone.

about us

Frequently Asked Questions

Q. Can I change plans anytime?

Yes. You can upgrade, downgrade, or cancel at any time. Changes take effect at the start of your next billing cycle, and all of your work remains safely stored.

Q. Is training included?

All paid plans include onboarding guidance and access to our resource library. Live training is available as an add-on.

Q. Can nonprofits access discounts?

Yes, we offer nonprofit and education discounts. Contact sales for details.

Q. Do you offer white-label?

White-labeling is available on Enterprise plans.

Q. What support options are included?

Email support on Pro, priority support on Prime, and dedicated support for Enterprise.

How Leaders Are Planning Smarter With Us

Servicemaster has used Plan Gene for three years to help develop our business and our strategic plan. We have grown 3 years in a row and the action plans that are established using Plan Genie are integral in holding all our people in our business accountable as we work towards our goal.

Warren Groom, Servicemaster

Plan Genie makes business Planning so much easier! We've found that it's gone from being a real chore to a fun exercise

Krysta Francoeur, Studi09

A MUST HAVE for any business owner who isn't exactly sure where they're going or how to get there (that would be most of us). And a must have for any business owner who is sure where they're going!

David Wilmot, Chair, TEC Canada

Would recommend to business owners—especially those facing significant organizational challenges.

Mel Beaton, Commercial Law

Plan Genie is easy to use and easy to adjust when the economy or business factors change. I would encourage all businesses to use Plan Genie.

Warren Groom, Servicemaster

The destination is one thing to figure out, the journey is a different exercise and a wee bit more complicated. Just like your GPS, Plan Genie will help you get there safe and sound. I am a Plan Genie disciple, and I approve of this review!

David Wilmot, Chair, TEC Canada

Business plans can be complicated, but Plan Genie is a simple way to get clarity, especially for our clients.

Michele Devlin, MacDev Finance

The framework is excellent. Provides a ton of clarity, particularly because I am really clear on sections 1–3 recently so could really tie to the action plans and see priorities.

Allison Bran, Rex Marketing and Design

I appreciate the structure and end-to-end matrix of the tool.

Rob Robinson, Econotech

Planning is very important and it gives clarity to the purpose of being in business.

Ramandeep Baidwan, MDS Inc.

I ‘get it’ and I am aligned with how you view planning in business, but this process and online tool made it less overwhelming to get started.

Allison Bran, Rex Marketing and Design